Some students in college may look physically intact yet exhibit certain problems in learning basic academic skills. They experience learning difficulties. This research project sought to study the specific learning difficulties, motivation to study, coping skills and academic dishonesty among college students. It also explored the readiness and receptivity of four state universities and colleges (SUC) in implementing a Learning Assistance Program (LAP). Descriptive research design was employed. The respondents were 1300 randomly selected students, as well as guidance counselors, teachers and school administrators of the four SUCs in Western Visayas during the academic year 2014-2015. Instruments included a questionnaire- checklist, a Learning Needs Assessment and Academic Honesty Survey and a set of open-ended questions. Results showed that reading is the area where the learning difficulty highly occurs most. It was evident on the statement: “I need to read again sentences or words to understand meaning.” Student’s motivation to study is economic in nature, “Education is one’s wealth which cannot be taken by others.” The number one coping skill of the students who experience learning difficulty is to read, study hard and review. Regarding academic dishonesty, copying a classmate’s homework is the most practiced among college students. There is a positive correlation between cheating and learning difficulty. As to receptivity, the SUCs welcome the implementation of the LAP, however, there are problems like lack of funds, facilities and qualified personnel. It is recommended that early detection of students with learning difficulties be done and a LAP be provided.