This descriptive research was conducted in March 2011 to November 2013 using the semi-structured interview, questionnaires, and actual site visitation by the researchers. The phenomenological approach was used wherein the data gathered were grouped by phenomenon of past and present. The 69 respondents/key informants were composed of past and present campus administrators, project managers, project guards, faculty and staff, students and selected visitors who have gone to the project site from the past ( before 2012) and the present ( 2012-2013) . The questionnaire used to gather the data were researchers-made and edited by the present campus administrator. There were 16 questions in the questionnaire needed to answer the objectives of the study. There were more than 200 questionnaires given but only sixty nine were used for the study because the rest of the respondents have not gone to the project in the past (before 2012). The descriptive statistics used were the frequency count and percentage. Results of the study revealed that the Agro-Echo Tourism Project at CAF has high potential for tourism before 2012 than the present. The potential tourist attraction of the project were the Mariit Wildlife Conservation and the two waterfalls (Montillano and INAS). The livelihoods that attracted tourism were bananas, mountain rice and native delicacies. The positive impacts of the project were the following: attracted tourists to come, helped to advertise CAF, helped people in the campus found new friends, attracted people to conduct tree planting activities in the school reservation, contributed an income to the present administration. The negative impacts were: it became the dating place of lovers leading to unwanted pregnancies of some students, became the hazing place for some fraternities and sororities, some visitors pollute the environment by throwing their garbage anywhere, illegal cutting of trees for charcoal and lumber purposes, income of the project was not enough to maintain the facilities and cleanliness, no transparency of records how income was spent, lack of support from administration some school employees and local residents, project managers lack training how to run the project, the quantity and the quality of water in the two falls were negatively affected due to massive cutting of trees in the watershed areas.